NEW YORK, Nov. 10, 2026 (GLOBE NEWSWIRE) — Operative today announced the appointment of Brian Beirne as Senior Vice President, Commercial Growth. Beirne returns to Operative at a pivotal moment, as its Unified Platform gains momentum with media organizations that are connecting their data and automating workflows within an agentic ecosystem to drive growth across their advertising business. In this role, Beirne will lead commercial sales across the Unified Platform, helping customers adopt solutions that enable them to better reach audiences and drive monetization across every channel. By unifying all data and applying automation across the advertising lifecycle, the Unified Platform helps media companies recognize faster time to value, speed decision-making and turn connected audience signals into measurable revenue growth.
Beirne first joined Operative in 2012 and spent a decade advancing through sales leadership roles, most recently as Vice President of Sales. He has managed sales strategy for software and services designed to streamline advertising processes for media companies across the entire landscape including streaming, retail media, commerce and travel media, digital out-of-home (DOOH), and more. He brings firsthand experience with the workflows, data and operational requirements that define how all media companies sell and deliver advertising today.
“Operative has always been where I learned what media companies really need to run their advertising businesses, and it’s where I’ve built my career helping customers solve the problems that matter most. The Unified Platform delivers solutions built for the media companies of today.” said Beirne. “They need every integration and all of their data across platforms working together to drive revenue, not in separate systems. When data is unified and connected to the right automated workflows, teams can focus on growth. I’m excited to help more media companies get there with Operative.”
“Brian knows what today’s media companies need to succeed, and Operative’s dedication to delivering those solutions,” said Mike Napodano, CEO of Operative. “The Unified Platform gives media companies the flexibility of a connected agentic foundation that meets them where they are now and can grow with them in the future. As we continue to see adoption across the media landscape, we’re thrilled to have Brian take our commercial strategy to the next level.”
Beirne’s appointment follows the May 2026 appointment of Dang Ly as Chief Product and Technology Officer, a move that reflects Operative’s continued investment in its agentic future and unified product and data strategy. This new hire strengthens Operative’s commercial team as the company helps media customers move to a connected ecosystem that drives sustained revenue growth.
About Operative
Operative is the preferred advertising management solution provider for over 300 of the world’s top media brands across 18 countries, including Fox, NBCU, Paramount, Disney/ABC, Seven Australia, and Sky. Operative brings unmatched solutions to manage advertising workflows across every platform while connecting, unifying, and activating data across platforms. Since 2000, Operative has grown to process more than $60 billion in advertising revenue. https://www.operative.com/
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Emily Riley
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