playstarinc.com Splits Into Two Sites and Unveils Refreshed Brand Identity

Janesville, United States – June 25, 2026 / Playstar /

playstarinc.com has officially relaunched with a refreshed brand identity and a sharper product focus, marking a significant shift in how the company presents itself to families searching for quality outdoor play equipment. The relaunch includes an updated logo and new branding developed in partnership with Foremost Media Inc. of Janesville, WI, alongside a structural change that separates the company’s two core product lines into dedicated websites.

Two Sites, Two Product Lines

For years, playstarinc.com served as the single destination for both wooden playsets and dock products. As part of this relaunch, the company has made a deliberate decision to split those offerings across two distinct online destinations. Dock products are now sold exclusively at portsidedocks.com, a PlayStar company, while playstarinc.com now dedicates itself entirely to wooden playsets and swing sets designed for families.

The decision to separate the two product lines reflects a straightforward logic: families shopping for backyard play equipment and customers seeking dock solutions have different needs, different questions, and different buying journeys. By giving each product category its own home, both sites can now deliver a more focused browsing and purchasing experience without one category competing for attention alongside the other.

A Refreshed Brand Built for Families

The relaunch goes beyond a simple website restructure. playstarinc.com has unveiled an updated logo and refreshed visual identity developed in collaboration with Foremost Media Inc., a digital marketing and web development firm based in Janesville, WI. The new branding is designed to reflect the company’s continued commitment to families and the outdoor play experiences that wooden playsets and swing sets can provide.

The partnership with Foremost Media Inc. brought together the company’s product expertise with professional brand development resources, resulting in a cohesive identity that now carries through the updated playstarinc.com website. The refresh positions the site clearly as a family-oriented destination, with the look and feel aligned to the customers it serves most directly: parents and caregivers investing in backyard play for their children.

What Customers Can Expect at Each Site

Visitors arriving at playstarinc.com will now find a streamlined experience centered entirely on wooden playsets and swing sets. The site no longer carries dock-related content, allowing product pages, navigation, and support resources to focus on outdoor play structures built for residential family use.

Customers with interest in dock products can visit portsidedocks.com, which operates as a separate PlayStar company and carries the full range of dock solutions previously found on the original combined site. Both sites operate independently while remaining connected under the broader PlayStar umbrella.

About playstarinc.com

playstarinc.com is a family-focused retailer of wooden playsets and swing sets, providing outdoor play structures designed for residential use. Dock products from the PlayStar family of brands are available separately at portsidedocks.com, a PlayStar company.

Learn more at Playstar